What it’s about:
Have you been burned by a paid advertising campaign in the past? Either by a company that promised unrealistic results and charged you for lousy work or by trying to do it yourself and realizing you bit off more than you could chew?
That's okay. Paid advertising is a complicated process. But you're in luck, our paid advertising field guide will introduce you to everything you need to know.
In this guide, we’ll cover these topics:
- A Quick History of Paid Advertising
- Paid Advertising 101
- How Search Ads Work: Keywords, Locations & Bids
- How Display Ads Work & Why You Need Them
- The Benefits of Retargeting Ads
- How to Get Started with Paid Advertising